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J Allard Interview (Xbox 360)

by Kikizo

Published 2005


An interview with J Allard (legally James Allard, who is Corporate Vice-President at Microsoft) done in Summer 2005 - after the Xbox 360 was announced, but before it was released in November 2005.

Thanks to Kikizo for the source. The original interview page is located here: http://games.kikizo.com/features/jallard_videointerview_june05.asp

Discussion includes:
  • Expanding the gaming audience

  • Managing a team of 20,000

  • Deliberate Xbox 360 leaks

  • Varying quality of graphics

  • Developing the look and brand of Xbox 360

  • "If hypothetically we were to make Halo games in the future..."

  • Changing politics behind the scenes of the Xbox business

  • How to add value for customers

  • The rules about pre-rendered and what's inapproppriate

  • Competitive advantage against the PS3 launch

  • The future of the Xbox business - where is Xbox in 10 years' time?

  • God bless the Internet



Run time 00:11:55
Producer Kikizo
Production Company Kikizo
Audio/Visual Windows Media Audio 9 Standard, Stereo, Windows Media Video 9, 640x480, 2043.68kpbs, 25FPS
Language English
Contact Information Kikizo; <a href="http://www.kikizo.com/">http://www.kikizo.com/</a>


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